Minutes with our Brand Ambassador

I am Zita Anah, a native of Ihiagwa Owerri West LGA, Imo State, Nigeria. I am currently studying Computer science at the university.

I got started on this part as a voice for the youths, to use my skills and create paths for those coming after to understand the need for education. My writing is a form of advocacy to bring awareness to the pressing matters of children especially those who are born in situations that never allow them to flourish.

Zita Anah is a writer using words to create opportunities one child at a time.

Q. How would you describe yourself as someone who represents Lema Plan International. 

A. As a representative of Lema Plan International, I would describe myself as an outspoken advocate on matters concerning education and youth empowerment. I believe that education is a necessity and with my skills and strengths, I will create this awareness at every given opportunity.

Q. What have you learned in school that makes you a successful brand ambassador?

A. In school, I have learned to creatively engage an audience and pass along a message effectively. I have learned strategic communication skills that create reliability and build a like trust system. This will help me pass along the brand message effectively.

Q. What does being a brand ambassador for Lema Plan International mean to you?

A. Being a brand ambassador for Lema Plan International means a stepping stone for more impact in the lives of others. It means a platform that will help reach out to over 10 times the people targeted. Being an ambassador means belonging to a team that is genuinely interested in making a change.

Q. What are your thoughts on video marketing? Is this a strategy you’ve used? Was it successful?

A. Video marketing is fast becoming the most effective form of marketing asides from writing, with most of the social media pages promoting the use of video content. I would say it is a strategy I will work with overtime. Yes, I have used it to promote content, and it was quite effective.

Q. What makes people want to donate to our NGO specifically compared to other NGOs in the market tell us some creative ideas you are going to market our good cause and persuade people to donate more.

A. People donate to what they believe in, and over time we have shown them our hearts and our vision, which aligned with their values and they will donate to our cause. To make people donate more, we will need to share more stories about our mission and the lives we wish to affect.

Q. What’s your favorite marketing channel and Why?

A. My favorite marketing channel is the website/blog channel. This medium works to give old and new visitors an outlay of what the NGO is about. With the website, information to help guide navigation is available, and the blog talks about matters that are of utmost importance to the brand, effectively carrying the visitor along a journey that familiarizes him with the NGO.

Q. Do you like working for Lema Plan International? Why?

A. I enjoy my work with Lema Plan International. It has been an eye-opener and a tool in helping me gain clarity of purpose. It has helped me do more humanitarian work and for that; I appreciate the good work we do together. I enjoy my work with Lema Plan International. It has been an eye-opener and a tool in helping me gain clarity of purpose. It has helped me do more humanitarian work and for that; I appreciate the good work we do together.